The Egyptian teleIslamist Amr Khaled has paved the way for charismatic and image-savvy imams to prosper on television. Now Malaysian television has turned imamhood into a popular talent tv show. Imam Muda (Young Imam) features 10 aspiring imams (clerics) who compete in a typical reality tv fashion to become Malaysia's imam with the strongest youth appeal. Contestants are tested on their knowledge of Islamic jurisprudence and asked for fresh ideas to revert the social and cultural "decadence" of Muslim youth. What I find most interesting about this kind of religious television is not only the fact that it stretches the boundaries of what constitutes Islamic entertainment but in this particular case, it's the expansion of the role of the imam in Muslim daily life. The figure of the Muslim imam is in fact changing in many parts of the Muslim world precisely because of the popularity of charismatic celebrity imams on television. The criteria are also changing and an important feature (particularly young) Muslims today are looking for in an imam is the ability to engage current issues and offer real solutions. And the oratorical as well as the sartorial style of the imam has never mattered this much before. I hear this more and more from Muslims who compare their Friday prayer imam to the tv imam who is much more eloquent, well-dressed and more in tune with daily life. This I believe is a turning point in the history of this important institution and more research is needed to find out how Muslims relate to imamhood in the media (reality tv) age.