A couple of years ago, JWT, the world's leading ad company came out with a report indicating that the purchase power of American Muslims was $170 billion. It was believed that many companies would scurry to court this important segment of the population, but only few brands have tapped into this market fearing backlash over what still appears to be an extremely sensitive issue. Remember Rachel Ray's Dunkin Donuts' commercial which was quickly removed after some conservatives complained the s...
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