The Muslim Brotherhood today unveiled its new wiki Ikhwan (Brother in Arabic), a Web encyclopedia where registered users can edit and create content about the history of the Brotherhood and search for other brothers around the world, among many other things. This should come as no surprise to anyone familiar with how the Muslim Brotherhood has always embraced new media technology, particularly when it enables a quick and efficient propagation of their ideology. Since the time of its founding (by Hassan Al Banna in 1928), the Brotherhood has been very active in using radio, audio cassettes, videotapes, theater and literature. Some press reports about this act as if this group has just awakened to the benefits of technology. Far from it. Different generations of the Brotherhood are constantly looking for better and more effective ways to reinforce their public presence and the social media are the latest technology. The embrace of technology by members of the brotherhood doesn't come free of problems, though. Here is an interesting article by Marc Lynch about the impact of blogging on ideological unity and generational differences within the Brotherhood.